CRANK & SPRINTS MEDIACycling reviews tested on race power data, for riders who check the numbers before they buy.
Every review runs on live power data and race days, for 7.7K+ YouTube subscribers and 19K+ Instagram followers. 1.28 million YouTube views and 3.5 million Instagram views in the last 12 months. 25+ brands have put their product through it.
and more…
How can I help your brand?
Four ways to put a product in front of cyclists who check the data before they buy.
Sponsored YouTube reviews
A full review built on ride data: power files, race footage and a verdict viewers can check for themselves.
Instagram Reels and content packages
Short edits cut for 19K+ Instagram followers, delivered with usage rights for your own channels.
Race season coverage
Your kit or product on the start line at Cat 2 races, crits and gran fondos, filmed from inside the bunch.
International reach
UCI Gran Fondo European and World Championships (age group) in 2027, with an audience led by Germany, the United States and the United Kingdom.
Source: YouTube Analytics, Instagram Insights and platform profiles, 17 October 2026. YouTube figures cover October 2025 to September 2026. Instagram views cover the 12 months to 17 October 2026.
Tested on the road, then published
Racer first. Creator by trade.
Raised in Veneto, the Italian cycling heartland. Based in London. Racing at M2 and Cat 2 level.
I have ridden the most iconic climbs, from the Tourmalet to the Giau. I have done an Everesting, raced two Pogi Challenges, bikepacked the length of Malaysia and ridden 245 km around London in a day. And I read a power file the way most people read a text message.
Read my full story
Let's build something together
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